ITDYNAMICS™ for IT service excellence
ITDYNAMICS™ was founded in 1999. Regardless of the size of the client business or the nature of the problem we are asked to address we have always been able to meet the needs of our clients successfully and quickly.
Successful as we are it is clear that for many other businesses an investment in IT can often fail to meet all of their needs. Even though business has been transformed by IT over the last 40 years, it is a fact that the success rates associated with IT investment over this time have remained stubbornly low at around 35% - just think about some of the recent high profile IT project failures. With estimates of global IT spend in the region of $3.6 TR p.a. (Gartner, 2011) this suggests that as much as $2.3 TR could be wasted annually. Failures on this scale, especially during times of economic uncertainty, can make businesses reluctant to invest, reluctant to engage with their IT services provider at an early stage, and can make IT service providers more cautious and perhaps place too much trust in the traditional IT-focused methods in order to demonstrate a degree of compliance.
ITDYNAMICS™ has always pioneered business-focused methods alongside the long standing traditional methods and as a consequence has a well deserved reputation for succeeding in some very challenging situations. The approach, sometimes confused with BSM, was first used in business to define business needs, then for the assessment and alignment of IT services, and later it was applied to IT services organisations to improve service quality. In 2005 we published a book by David Miller: "Business-Focused IT - How 'brand value' enhances product and service excellence". Two years later the BCS commissioned him to write a second edition, "Business-Focused IT and Service Excellence" (BCS, 2008), which is now available worldwide.
The work has since given rise to a research project aimed at determining what constitutes an IT delivery model that can make successful business outcomes more likely in the future. Called, "Maximising the business impact of IT", this research project has yielded new insights into the changing relationship between business and IT and the importance and true nature of IT service management in the process of value creation and value delivery. Whilst the output from the research can help to improve IT service quality and business outcomes right now, it is even more applicable in the context of IT futures.
Our thinking helps clients to ensure successful business outcomes from their IT activities; our aim to improve the whole business and IT service provider relationship such that success and IT service excellence become part of the IT management philosophy in these organisations. The research, the findings and the consultancy service are unique to ITDYNAMICS™.
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